Faro — Quick brief

Who is answering

Company name*

Your name*

Email or phone to receive the preview*

What you do

1. What does your company do, for whom, and in what city or region?*

Explain it as if the person had never heard of you. Also say how far you serve: just your city, the region, the state, the whole country, or online.

2. Links to your Instagram and Google Maps

This is where we pull photos, text and your customers' reviews from — answering this saves you from a lot of other questions. If you do not have them, write “none”.

3. What are the main products or services you want to sell?*

List up to four, starting with what brings in the most money or what you most want to sell.

4. Who is your ideal customer, and what bothers them before they come to you?*

Who they are (person or business, age, region, profile) and the problem that pushes them to look for someone like you.

5. Why do customers choose you over a competitor?*

What you do differently, better or faster. Simple things count: “I answer the same day”, “I am the only one in the region who does X”.

What the site has to do

6. What do you want people to do when they land on the site?*

Which number, email or link should appear on the site?*

This is the contact that goes on the button. It can be different from your personal one.

7. Do you want to show prices on the site?*

Visible pricing filters out people without the budget and cuts down on “how much is it?” messages. But the call is yours.

Yes, show the prices Show “starting at” only Do not show prices

Which prices?

Look and current situation

8. Which style fits your brand best?

Just a starting point. It can change later.

Sober and professional Dark or neutral tones, firm typography, little color. Colorful and welcoming Warm colors, photos of people, a close feeling. Minimal and direct Lots of white space, few words, focus on the product.

9. Do you already have a website?*

Yes No

What bothers you about it?

Slow, ugly, does not show up on Google, no contact button, you cannot edit it.

10. Is there anything the site absolutely must have?

A piece of information, a photo, a disclaimer your industry requires, a phrase you always use.

If you have your logo file, attach it here

Preferably the original file (SVG, AI, EPS or PDF). If all you have is an image, that works.

Sending…

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Your answers have arrived. We will build a first version of your website and send you the link — no commitment.

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